Its breakthrough formula is proven to reveal naturally bright pinkish fair skin. The vitamin rich cherry extract formula instantly enhances skin’s natural pinkish fair tone while the unique PureRiceTM Oil control system helps control oil and prevents it from returning for fairness that lasts. In expensive and easily available. Directions For Use: Squeeze a small amount on wet palm. As you work into lather, gently massage product all over face, avoiding the eye area. Rinse off thoroughly. For best results use twice daily.